Consumers vote with their wallets. And their voices. The exclusive Consumers’ Choice in Chains research conducted by Restaurants & Institutions measures both – from more than 3,100 adult patrons of over 200 chain restaurants. And in the current economic state, there is nothing more valuable than direct consumer feedback about the areas of your business that are most important to them – food quality, menu variety, atmosphere, convenience, cleanliness, service, value and reputation. The type of data you spend months collecting anecdotally, through customer comment cards or occasionally stumble upon in an industry article – is at your fingertips and can be customized based on your market segment and competitive position.

It’s times like these that call for innovative ideas, increased efficiency, and wise spending. And you rely more heavily on your industry partners to ensure that you make the best, most profitable decisions in good – and tough – economic situations. R&I is a partner you can count on to deliver the information and market intelligence to do just that. The thorough research, in-depth category analysis and historical trending give you the insight into the purchasing behavior of consumers – why they eat where they do, and the critical factors that influence whether they will return.

Each category report includes a 100+ page detailed report plus full tabulations for each of the 13 categories segments in the CCIC research study. This research is available for pre-order now, and you can save 10% (appx. $100 value) on your individual category order when you place your request by November 14, 2008.

Submit the form below to purchase or inquire about your specific category research. To help us effectively meet your research needs, please also select the type of program that is most relevant to your business.

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Chain category research ($995 each): Casual Dining Cafeteria/Buffet Coffee/Snacks Chicken Family Dining Italian Mexican Pizza Sandwich Seafood Steakhouse Treats Burgers
Full research report including all categories ($10,995*)
Custom research package (i.e. trends/benchmarking data, multiple categories, etc.)

*Includes 15% discount, $1,940 value

To request a quote for your category or a custom research report, please contact Terri Solomon, Research Director, at 630.288.8202 or terri.solomon@reedbusiness.com.

 Leverage this valuable study and join other industry insiders who have used CCIC research to:

• Validate internal consumer satisfaction monitoring systems
• Measure the success of their marketing strategies
• Uncover opportunities and confirm success of customer initiatives within specific demographic segments
• Measure performance over multiple corporate brands
• Monitor the competitive landscape

Let R&I develop a custom research package that you can put to use right away to increase your share of the consumer vote (and wallet).